"Join the Snowfolk Showcase in Downtown Lansing, January 28–February 1, 2025! Local businesses will create unique snowfolk displays using non-snow materials. Explore, shop, and vote for your favorite creation to support the community. On February 1, enjoy exclusive deals, the winners' announcement at 4 PM, and a chance to win prizes. Celebrate creativity, brighten your winter, and help local businesses thrive during this fun, family-friendly event!"